Tuesday, June 10, 2008

Empty promises

Advertising slogans are thankfully few here : the big companies sell beer, mobile phones and banking services. I recently discovered that Primus beer is using the slogan “Let us share the good life!”. In a country like this, it is an offensive delusion, it seems to me, to say in an advert that drinking beer can . In any country it smacks of a horrible distortion of the promises of Jesus, who alone can genuinely offer the good life.
Meanwhile the other beer, Mutzig, is only a little better with its “The taste of success”. It is still advertising by image. As we leave Rwanda, one of my prayers is that the church here will be able to deal vigorously with the empty promises of advertising and marketing.

No comments: